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Don't make these 9 social media marketing mistakes

from Business 2 Community

Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media; according to a study by Social Media Examiner, 92 percent of them report that social media is important for their business, up from 86 percent in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Simply setting up an account or sending out some tweets is not enough to make social media marketing a viable part of your marketing strategy. You can create more opportunities from social media accounts and increase ROI by avoiding some basic missteps. more

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