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Press releases: Double the chance your release will be published

from By Jeffrey Dobkin

When writing a press release write the "objective" first. The objective is the specific reason of why you are writing the release. What do you want to achieve? What do you want to happen? Most of my press releases are about marketing products. So I ask myself in a more sober — I mean somber — moment, "If the press release works perfectly, what do I want the reader to do?" Only after answering that question do I write the release — specifically to fulfill the objective. more

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