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The new marketing landscape: Why hoarding information will cost you sales leads

from Business 2 Community

Everything you once knew about marketing and sales prospecting is wrong. Or at the very least, social selling is quickly rendering it obsolete. Once upon a time, companies treated information about their product as sacred. After all, information is power. The traditionally held belief was that a company’s marketing efforts should force prospective customers to call and talk to a salesperson in order to gain almost any useful information. That systematic hoarding of information made sense once upon a time, but it’s totally obsolete in the search engine age, self-educating buyer age. more

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