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Mobile matters this holiday season, including for small retailers

from Internet Retailer

Smart use of analytics, web design principles and e-mail marketing will allow smaller companies to compete with retail giants, without breaking their budgets. As the holiday season lands at our doorstep, larger retailers are flexing their mobile muscles by launching apps, touting mobile payments and spending more on mobile advertising. And although most small retailers don’t have the budget to tackle m-commerce at this scale, they do recognize the importance of mobile to their overall holiday success, and more importantly, are taking steps to maximize mobile’s potential in the coming months. more

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