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Forget the book launch

from Digital Book World

Effective book marketing today is a different game than it used to be. This post continues my recent series comparing traditional book marketing methods with newer, more effective strategies. This article focuses on the strategic decision forego a big launch at a book's introduction into the market. Traditional book publishing once put a lot of emphasis on the launch. But high-profile launches are most effective when you're communicating to mass audiences via mass media in mass-market bookstores. more

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