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Video: A timely, terrific marketing tool for green industry pros

from By Fred Berns

During a drought years ago, a garden center owner in Colorado Springs, Colorado, mentioned a soil nutrient product during a news segment on a local TV station. Within a few days, his center sold more than 300 bags of that product. It was, Mike Spencer recalled, proof-positive of the power of video exposure. "Being on TV gives you the credentials," says Spencer, the owner of Spencer's Lawn and Garden Centers. Spencer ended up doing news spots at the station for 20 years, a fact he says resulted in a considerable amount of business for his center. more

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