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Airstream, queen of the desert

from BBC

Though these glinting gray whales of the highway have been manufactured in the United States since the 1930s, Airstreams are selling at record numbers, with the company reporting a 50 percent increase in revenue for fiscal year 2014. And while Airstream president and CEO Bob Wheeler attributes the growth to such factors as an expanded dealer network, accelerated marketing efforts, and product consistency, it’s the Airstream trailer’s fervent fans that largely underpin the renaissance. more


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