How to maximize your Facebook reach — without paying for It
from Small Business Trends
Has the organic reach of your Facebook page dropped to nearly zero? According to Brian Boland from the ads product marketing team at Facebook, the decreased organic reach is related to the supply and demand theory. Since there's a fixed amount of space in the user's News Feed (demand), and innumerable posts (supply), not every post will make it into a user’s News Feed. Here are tips on maximizing your Facebook exposure without having to pay.
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