Smart conventions and meetings are redefining face-to-face events
There is a surge of advocacy for face-to-face meetings spearheaded by the Meetings Mean Business Coalition, sponsored by many of the largest brands in hospitality, theme parks, cruise lines and a variety of large DMOs. The MMBC's mission promotes the value of face-to-face meetings as the best vehicle to drive business growth, supported by a comprehensive website with research, case studies and testimonials.
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