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You can make magic — and money — through voicemail

from By Fred Berns

What do callers hear when they don't hear you? What you say — or don't say — on your voicemail can have a major impact on your design business in these competitive times, considering how often prospects get your "message" before they get you. Too bad so many design professionals play the same game when it comes to voicemail. Their "sorry-I-missed-your-call, please-leave-a-message" greeting sounds no different than the voicemail greeting used by their competitors. more

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