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You have a marketing budget — now what?

from Business 2 Community

Setting a marketing budget for your business is only the first step toward success. Once you’ve determined how much you can afford to spend, you need to decide how much of your budget to devote to various marketing opportunities. Keep in mind that each type of marketing has something different to offer, and not all types are recommended for every business. Your budget will influence whether or not you can consider big-ticket items like billboards, radio spots, or print ads, but many forms of digital advertising can be implemented on a smaller scale if you have limited funds. more


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