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Millennials shape the new holiday shopping experience

from Detroit Free Press

Angela Hernandez, who is 26, works as a social media specialist and has a lifetime of shopping ahead of her, is just the sort of person retailers want in their stores this holiday season. And to pique her interest and that of her peers, retailers are updating the way they do business. They're embracing social media, stocking merchandise made by small and local companies, featuring work from independent artists, selling hip items that give back to charitable causes and trying to turn a trip to the store into a real experience, in a good way. more


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