The secret to protecting your brand starts with your name
from Small Business Trends
You want your business to stand out in the crowd. That's why your brand should be highly memorable, emotionally compelling, and different from the rest. If you're planning on launching a business in the New Year, keep in mind that your business name is the cornerstone of your brand. Most likely, before customers get to know you or your products, they'll hear your business name. Yet, while a name is critical to defining the brand, companies often make mistakes when selecting their name.
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