Twitter has made the 24-hour news cycle into a 2-hour news cycle
The fact that political campaigns use social media to try and influence public opinion isn't new: the "spin cycle" is no longer something that involves private calls to a few grizzled newspaper columnists or TV commentators — instead, there are teams of social-networking staffers working the spin on every conceivable platform. But we rarely get a glimpse inside these "war rooms" until long after the campaign is over.
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