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Mastering the fine art of pricing

from Modern Tire Dealer

From July 30: Price, price, price, price, price, price, price... everybody is talking about tire prices. Independent tire dealers have a lot to say about this subject, and rightly so. Tire dealers are talking about all phases of tire pricing, what they pay for tires and what they charge (or can charge) for tires. Pricing is so much more than selling price minus cost of goods sold. Let's look at pricing from a different dynamic, let's look at "dollars" and "sense," let's look at the "math" and the "psychology" and how a sound strategy, pricing perceptions and individual consumer needs work together. more


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