4. Setting annual sales goals are a waste of time
from Promo Marketing
From Sept. 26:
Rick Greene, MAS, is the regional vice president at HALO Branded Solutions. Greene recently was interviewed by Print+ Promo magazine for the Executive Perspectives columns, and he was asked about annual sales goals with his sales force. Print+Promo probably wasn't expecting the answer that Greene gave, though: He has learned over the years that sales goals aren't worth it. Life is unpredictable, and so is business.
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