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8. 40 brand logos with hidden messages

from Adweek

From Oct. 24: You probably already know the story behind the famous FedEx logo and its clever use of negative space. But of course, it's hardly the only logo with a "hidden message." British plastic card maker Oomph has collected 40 such logos — Amazon, Unilever and the Tour de France are particularly unique. How many of these sneaky messages would you have spotted without the help? more


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