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Making a first impression with words

from By Molly Hamilton

From Feb. 19: How do you interact with your customers, prospects and partners? Chances are, you are sending emails and letters, or posting to a blog or website. Perhaps you maintain a LinkedIn profile or corporate Facebook page. Each one of these platforms provides a way to interact with your professional network, so it's critical that your materials are both well written and effective. Such correspondence is often the first — and perhaps only — impression you will make with prospective clients. To ensure they reflect well on you and your business, the following tips provide an important checklist before hitting "send" or pressing "publish." more

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