Making a first impression with words
from By Molly Hamilton
From Feb. 19:
How do you interact with your customers, prospects and partners? Chances are, you are sending emails and letters, or posting to a blog or website. Perhaps you maintain a LinkedIn profile or corporate Facebook page. Each one of these platforms provides a way to interact with your professional network, so it's critical that your materials are both well written and effective. Such correspondence is often the first — and perhaps only — impression you will make with prospective clients. To ensure they reflect well on you and your business, the following tips provide an important checklist before hitting "send" or pressing "publish."
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