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A tier pricing strategy for hotel Wi-Fi

from By Linchi Kwok

From April 24: When was the last time you made a hotel reservation? Did you look at how much a hotel charged for Wi-Fi? I did. In fact, it turned out a hotel's pricing strategy on Wi-Fi had become the determining factor for my decision on a future hotel stay. I was recently planning a trip to Hong Kong for The 2014 Global Tourism and Hospitality Conference and Asia Tourism Forum. I reviewed three hotels that were nearby the conference venue. They were all upper-upscale hotels that looked alike in pictures. They also offered similar conference rates during my stay. It seemed like I had a difficult choice to make, that is until I saw their pricing structures for the Wi-Fi service. more

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