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Businesses Are Hiring Writers Who Specialize

from By James Carberry, ASJA

From Nov. 19: Recently I asked a technology executive if businesses value writers as much as lawyers or accountants. "More so," he said.

As his comment suggests, writers are in demand today. A writer can make the difference in whether a company’s content stands out in a content-saturated market, a start-up’s business plan wins over skeptical investors or a CEO’s speech inspires and motivates employees. more

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