Online shoppers to brick-and-mortar stores: Time for a face-lift
from Chain Store Age
What's going to keep people coming back to physical store locations, as comfort levels with e-commerce rise every year? Savvy retailers are fighting technology with technology, refreshing the look and feel of their stores by integrating more gadgets, and using data in a more integrated way to inform strategy. In-store tech helps retailers beat e-tailers at their own game.
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