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Non-GMO, gluten-free, Kosher, vegan, all-natural ... what can we learn from claims made on new products in the US in 2014?


Non-GMO, Kosher, gluten-free, ethical, environmentally-friendly, lactose-free, vegan, no additives/preservatives and on-the-go claims are all gaining more traction on U.S. food labels; while growth in "all-natural" — antioxidant — and low/no/reduced sugar/sodium/fat claims has been pretty flat over the past six years, according to Mintel. more

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