Mobile millennials are the tough marketing challenge for 2015
from The Huffington Post
Millennials are the talk of the town. Now in their late 20s and 30s, they've adopted digital like no other. Mobile is their choice. No surprise there. As we go into 2015, mobile is on a roll. Forecasts indicate that mobile will outpace all other forms of digital advertising. Skyrocketing sales of new smartphones, an explosion in the number of apps and the growing influence of the millennial generation are coming together like never before.
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