Increase revenue: Your 2015 marketing initiative
from Auto Laundry News
Who knew Al Capone had a sense of humor? Always a pragmatist, the notorious gangster displayed a keen insight into basic human behavior. "You can get much further with a kind word and a gun than you can with a kind word alone," he noted. Capone’s funny comment contains, I think, a very serious message for operators. Indeed, with only a slight change in his words, savvy car wash operators will benefit enormously by acting upon Capone’s very insightful remark. If Capone were a car wash operator, he might say: "You can get much further with good equipment and a marketing plan than you can with good equipment alone."
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