Are you indispensable to your customers?
from By Adrian Davis
As you look at your customer base, are there any customers who really can't do without you? If not, you could be in big trouble. Our economy is fragile, and it is no longer sheltered from the unpredictable upheavals overseas. Anything that happens anywhere in the world can cause an economic downturn in North America, resulting in difficult financial challenges for your customers. The easiest way to deal with these challenges is to simply stop paying suppliers. Sometimes that means altogether, and other times, it means delaying payments until cash flow improves. Either way, it means trouble for you.
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