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How yesterday's blue-collar brands became today's coolest clothes

from Adweek

Just a few years back, the L.C. King Manufacturing Co., founded in 1913 and the oldest family-owned cut-and-sew garment factory in the U.S., was nearly extinct. But today, L.C. King's machines are humming once again, and business is booming — to its core line of bibbed overalls and chore coats, it has added accessories, like skirts and wallets, and upgraded its fabrics to include hickory stripe, white drill and raw selvedge denim. more


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