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Supermarket wine: It's come a long way, baby

from The Wall Street Journal (tiered subscription model)

Contributor Lettie Teague writes: While I buy mainly from small- and medium-size wine merchants in New York and New Jersey, my sister, a resident of suburban Dallas, prefers to shop for wine at her local grocery store. Supermarkets and mass merchandisers (e.g., Wal-Mart) accounted for an estimated 42 percent of all retail wine sales in the U.S. and $8.6 billion in annual sales in 2014, according to Danny Brager, SVP of alcoholic beverages for Nielsen. In other words, my sister is a very typical wine consumer — she usually buys wine at the same time she buys groceries for her family. more


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