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Why programmatic advertising is here to stay

from iMedia

It might not come as a surprise that more and more marketers are embracing programmatic marketing. Programmatic advertising has been growing for years now, and there's no sign of a slowdown. Indeed, several forecasts from eMarketer, MediaPost and BI Intelligence point to significant growth for the industry in the years ahead. What's far more surprising is just how rapidly programmatic is growing. more

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