Customer retention is king: The future of retention marketing
Customer retention has traditionally ranked low as a business priority: as recently as 2012, marketers ranked "driving sales" as their highest concern while "engaging customers" and "building customer loyalty" tied for last place. This is despite clear evidence that existing customers are more valuable than new customers. As I covered in the first part of this series, Retention Marketing efforts have recently gained more traction. Consumers today have short attention spans and an excess of options, and marketers have had to adjust accordingly.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063