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Capture rate — Take care in calculation

from Auto Laundry News

Bob Roman, president of car wash consultancy BJR Enterprises, writes for Auto Laundry News, "I came across an article written by an equipment manufacturer that discussed what traffic count is needed to assure a profitable location. To paraphrase: Enough cars are needed to pass by every day so even if only a tiny percentage stopped for a wash that would be enough to pay the bills and have a significant profit left over. To determine how much traffic count is enough, the recommendation was to look at what car wash experts call the 'capture rate.' The author described capture rate as simply the percentage of vehicles that actually stop and get a wash." more

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