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#Media #leadership must include #social interaction

from INMA

Hand on your heart: When did you last tweet one of your reporter's news stories? And when did you last have a conversation with one of your readers on Facebook? Today there is no valid excuse for you as a media leader not to be active in social media. Still feel like a beginner? No problem. It's easy: Just do it. How important would you rank social media as a success factor for your publication? I'm guessing very few of us as in the media business would mark the "not at all" box in a survey. more

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