The importance of promotional materials to any business
from The Global Dispatch
When it comes to making customers happy and retaining them, the initial focus is on improving the sales experience for them. However, in more competitive sectors you may have to do a lot more to make customers value your brand. One way to achieve this is to use promotional materials. Promotional materials are branded small items that will be of use to just about every recipient. These include t-shirts, pens, key holders, mugs, hats and so on.
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