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For a complete marketing plan, look beyond your direct competition

from Entrepreneur

Now that you’ve outlined both your business and marketing objectives for the year, it’s time to get to work writing your business plan. Most of the plan will be quite inward focused for sure, but you also have to look outside your four walls to have a complete perspective for your plan. You have to analyze your competition. Before you can look in, you first have to look out. Look out for what your competition is doing! more

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