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7 ways to double the value of your online business in 12 months

from Entrepreneur

Every online business should be building an email list of subscribers to engage with and market to. Every person on your list subscribed because they are genuinely interested in what you are offering. Each is a great potential customer, but also potentially a lifelong brand ambassador. Instead of just sending them promotional offers, mix in some emails that present them with some useful content (such as a free ebook). more

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