Break into niche markets to create new streams of patients
from By Jarod Carter
Word-of-mouth referrals from your patients are essential to building your business. Another large source of nonphysician referrals comes from establishing a presence in a niche market where people are serious about performance. This is another one of those areas in which my advice applies to all types of practices, not just cash-based ones like mine. This is only a list of the first three niche markets that came to mind, but the list of possible markets is seemingly endless. If you are creative and consistent over time, there are more patients in niche markets than you could possibly have the time to accommodate in your practice.
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