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Why public relations is the most effective at delivering awareness, credibility, and trust for small businesses

from Business2Community

If a startup or small business can’t build awareness, credibility and trust, it is going to have a hard time getting customers or investors. That’s why marketing is important. There are many marketing disciplines to choose from, but for the startup or small business, none is as cost effective as public relations. Okay, so what does that really mean? The value of public relations to any organization – large and small alike – is to build relationships with the media and industry influencer communities that generate favorable coverage. more

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