How well do you know yourself? The keys to communicating authentically
from Holmes Report
Authenticity. Driven by a mix of consumer trends, the increasingly prominent voice of millennials, a ubiquitous social media landscape, and frankly, the right way to do business, authenticity has become a critical component for how a brand acts, interacts, and communicates. Authenticity starts by knowing who you are as a brand. I don’t mean the brand identity or the brand promise, or even the key messages; assume those are defined. I’m talking about the consistent articulation of those elements, particularly in earned and social media.
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