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Publishers stare down an 'oh sh*t' mobile moment

from AdAge

Ask forward-thinking publishers what they worry about most and you won't hear about declines in print. What you'll hear about is the unfettered growth in mobile. Last year, mobile constituted 60 per cent of time spent on digital, up from 53 per cent in 2013, according to ComScore. Yes, this mobile explosion is helping goose traffic at media sites. But they're failing to monetize it quickly enough, resulting in a widening gap between mobile readers and revenue. more

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