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All in a day's work: How PR agencies' skill sets are changing

from PR Week

Skills on offer at PR agencies have expanded exponentially in the last few years. What is certain is that a firm’s to-do list will only lengthen as clients demand an approach complete with traditional elements such as media relations, along with an enhanced skill set that includes efforts around point of sale, Salesforce training, building apps, and Web design, just to name a few. To provide the best expertise to their clients, agencies are investing in bringing in talent with a plethora of new skills in digital, data analysis, and beyond, as well as training current employees to answer the call of a broader agency portfolio. more

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