PR firms predict growth in 2015, says 'highly positive' global survey from ICCO
from PR Week
The 2015 Industry Barometer from the International Communications Consultancy Organisation (ICCO), which represents more than 1,900 firms across 30 countries, paints a "highly positive" picture of the sector, with just five per cent predicting a decline of 10 per cent. The survey, taken last month across the ICCO membership, found 40 per cent of agencies agreed that budget discussions were "very positive". Just seven per cent said they were expected to over-deliver all the time for less money.
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