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Canadians' trust in business plummets

from The Globe and Mail

Businesses around the world are facing a crisis of trust, including in Canada. That’s according to the Edelman Trust Barometer, the PR firm Edelman’s annual global research study. The survey of 33,000 people in 27 countries measured trust in government, business, media, and non-governmental organizations (NGOs). Compared with last year, countries with overall results low enough to qualify them as “distrusters” have risen significantly, while fewer countries’ responses qualified them as “trusters.” more


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