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2 essential rules most salespeople forget

from Inc.

There is one thing that customers definitely don't want: More information. For the past 40 years, every sales trainer and guru in the world has been teaching some variation on "solution selling." As you're probably already aware, solution selling consists of solving a customer's problem rather than selling the customer a product. You ask questions to find out what's really needed and then propose a solution to satisfy those needs. more

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