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Energy efficiency is a great investment, so why aren't more people investing?

from Fast Company

Energy-efficiency investments are the best type of energy investments. The American Council for an Energy-Efficient Economy says saving one kilowatt hour of power costs 2.8 cents on average, against a cost of 10 cents per kWh for producing actual power. Many companies have seen returns of 30 percent or more from doing simple things. And there's plenty of opportunity out there. McKinsey says the U.S. could save more than $1 trillion just by adopting available efficiency technology. And yet, energy efficiency still isn't the hot ticket it might be. more

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