Do we choose products we like based on how easy they are to pick up?
How hard do you look at products before you grab them? While we're usually not thinking, "oooh that looks nice and grabbable, I'm going to buy it," one researcher says that how easy objects are to pick up and use might have some effect on us when it comes time to choose what we want. NPR's Goats and Soda blog checked out a new book by Sian Beilock, a psychologist at the University of Chicago, that looks at how our bodies affect our brains called "How the Body Knows Its Mind."
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