How social media can make your small business go gangbusters
from The Week
Social media is constantly being touted for its brand-building power, and rightly so. But many small businesses fail to reap the expected benefits from their investments of time and money in social media, largely because they haven't fully grasped the unwritten rule of social media marketing: It's not which tools you use, it's how you use them that spells the difference between profitable performance and lackluster results.
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