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The rapid rise of video in content marketing

from By Mayur Kisani

Online video is quickly becoming the primary way for people to consume content. The value of video marketing and advertising is measured by the attention it receives, which is its currency. Today, online video has more eyeballs and attention of the audience, compared to TV. It is getting harder for brands to reach their target audience on TV. With that in mind, small businesses should include video in their Internet marketing strategies or risk falling behind. more

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