Building a website that converts
from By Randall Craig
Have you ever considered what makes an effective website? You might think that it is great design, easy-to-find information and intuitive functionality. These may have made the list in 2002 — or even 2012 — but certainly not today. Many marketers now understand where the website fits into the mix. It is the hub to which every initiative (social media, advertising, media relations, direct mail, etc.) drives. When the user arrives at the site, they experience great design, easy-to-find information and intuitive functionality. Then nothing happens.
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