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'Snack and beverage co-purchases beat peanut butter and jelly!' Frito-Lay CEO Tom Greco champions PepsiCo's 'Better Together' policy

from BakeryAndSnacks.com

Frito-Lay CEO Tom Greco insists snacks and beverages occupy common "demand spaces," and PepsiCo's "Better Together" approach gives it the scale to outpace its rivals at retail level. more


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