12 handy tips for writing better Web copy
Writing for the Web isn't particularly complicated, but it is an important skill to master. And it doesn't require a huge departure from the basic rules of writing that were (or used to be) hammered into us at school. There are just a few criteria that have to be taken into account to maximize the impact of your copy, whether it be for marketing materials or a blog post. And to be clear, these are guiding principles rather than hard and fast rules.
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