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Packaging more important than celebrity for teen shoppers

from Packaging News

A special in-depth study by Easyfairs, organizers of Packaging Innovations, has found that teenage girls are big fans of limited edition packs. The study tracked the daily routine of teenage girls when shopping on and offline. Results showed that when it comes to packaging, teenage girls "love" limited edition packs and special deals; rarely use QR codes; switch between low-cost brands; view celebrity endorsement as irrelevant and are clueless on packaging symbols. more

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